Built for Instagram businesses

Every customer message, handled with care.

DirectSood brings Instagram messages, comments, automation rules, and AI assistance into one calm workspace, so businesses can respond faster without losing the human touch.

Request access See how it works
Official Meta connection Human control included
AI-assisted replies
Team inbox
A DirectSood workspace showing a customer conversation and automation controls

Made for businesses that sell, support, and build relationships through Instagram.

A clearer workflow

From first message to a well-managed conversation.

DirectSood is designed around the work that happens after someone comments on a post or sends a direct message: context, speed, follow-up, and a clear handoff when a person should step in.

01

Connect securely

Connect an eligible Instagram Professional account through Meta's official authorization flow. DirectSood never asks for your Instagram password.

02

Set your rules

Add business details, frequently asked questions, products, and simple response rules that reflect the way your team works.

03

Manage every reply

Use the shared inbox to monitor conversations, let AI assist where appropriate, and take over whenever your team needs to respond directly.

What DirectSood does

Everything needed to keep Instagram conversations moving.

One shared inbox

See customer conversations in one organized workspace. Team members can assign, tag, add notes, and take ownership of the next reply.

Comment automations

Respond to qualifying comments with clear, pre-approved rules and route customers into the right next step.

Practical AI assistance

Use your business knowledge to help draft replies, surface relevant answers, and identify when an operator should take over.

Business knowledge

Keep FAQs, policies, products, services, and other approved business information ready for your team and automations.

Conversation insight

Understand volume, response activity, lead status, and the questions customers ask most often.

AI with boundaries

Automation helps. Your team stays in charge.

DirectSood is built to support the people behind a business, not replace their judgment. You choose which automations are active, what information AI can use, and when a conversation needs a human response.

  • Configure your brand tone and approved information
  • Pause automations or take over a conversation at any time
  • Keep internal notes and lead status visible to your team

Permission clarity

Only the access needed to do the job.

When you choose to connect your Instagram account, DirectSood requests permissions through Meta's official flow. We use these permissions only to provide the features described below.

AccessWhy DirectSood uses it
Instagram account information

To identify the Professional account you choose to connect and show its connection status in your workspace.

Instagram messages

To receive and manage eligible customer messages sent to your connected business account, and to send replies where permitted by Meta.

Instagram comments

To display and manage comments on connected business content and to run the automation rules you configure.

DirectSood does not ask for or store your Instagram or Facebook password. You can remove DirectSood's access from your Meta or Instagram settings.

Data & security

Your business data has a clear purpose here.

We use account and conversation data only to operate DirectSood for the workspace that connected it: powering the inbox, configured automations, team collaboration, and AI assistance.

Read the Privacy Policy

Secure connections
Account authorization takes place through Meta's official authorization flow.

No password collection
We do not collect or store Instagram or Facebook passwords.

Control remains yours
You can disconnect an account and request deletion of your data.

Start a conversation

Give your Instagram inbox a calmer way to work.

DirectSood is built for teams that care about fast, useful, and responsible customer communication.

Contact DirectSood